Branding & Identity.
Positioning, logo, colour, typography and the rules that keep a brand consistent everywhere it appears.
A logo is not an identity
Plenty of businesses start with a logo and end up looking different everywhere: one colour on the signage, another typeface on Instagram, a third layout on the menu. An identity is the system that fixes that — alongside the logo, a colour palette, typefaces, photographic style, graphic elements and rules for where and how each is used. The test is whether someone who knows you can recognise your content without seeing your name on it.
What gets delivered
- Primary logo, horizontal and vertical versions, single-colour and reversed use, icon and favicon
- Vector formats (SVG, PDF, AI/EPS) and web formats (PNG, WEBP) — separate sets for print and digital
- Colour palette with digital (HEX/RGB) and print (CMYK, Pantone where needed) values
- Typography set with heading and body hierarchy
- Social media templates and core printed materials
- Brand guidelines: clear space, minimum sizes, correct and incorrect usage
The practical side here
On this island a brand usually appears on signage, vehicles, packaging and Instagram at the same time, produced by different suppliers who will interpret the same file differently. So the handover matters as much as the design: we deliver a file set and rules a sign maker and a printer can both apply correctly. Legibility at small sizes matters too — a logo that cannot be read from a car on the Kyrenia coast road is not doing its job.
New brand or refresh
For new businesses we develop name, identity and voice together. For established ones there are usually two routes: simplify while keeping recognition — refreshing colour, typography and applications — or rebuild the identity because the positioning has changed. Which is right usually becomes clear through how the brand is being used day to day. Once the identity exists, the website and social templates are built on the same system.
FAQ.
How many logo options do you present?+
Several distinct directions; we then develop and refine the one you choose.
Do we get the source files?+
Yes. Editable vector source files and all usage formats are handed over.
Who owns the identity?+
You do, once delivered. You can use it anywhere.
Can you refresh our logo without losing recognition?+
Yes — keeping recognition while modernising colour, typography and applications is a common piece of work.
Do you design signage, packaging and vehicle liveries?+
Yes, as applications of the identity system.
Are brand guidelines included?+
Yes, covering correct and incorrect usage.