Advertising.

Measurement comes before spending

A surprising number of businesses here run ads without knowing which campaign produced the enquiry that arrived on WhatsApp. We set up tracking before anything goes live: message campaigns, calls, form submissions and website events. Without that, optimisation is guesswork and budget drifts to whatever looks busiest rather than whatever sells.

A small market changes the tactics

Targeting in North Cyprus works inside a narrow geography. Showing the same creative to the same few hundred thousand people quickly exhausts the audience: frequency climbs, cost rises and results fall. So we refresh creative more often than you would in a larger market, split audiences by region and language, and move budget between seasons rather than spreading it evenly across the year.

Reaching buyers outside Cyprus

For developers, hotels and clinics, the valuable audience is often not on the island at all. Country- and language-level targeting across Meta and Google reaches buyers in the UK, Russia, Israel, the Gulf and Turkey — but the creative has to change with the audience. The argument that persuades a British retirement buyer is not the argument that persuades an investor looking at yield. We produce separate creative per market rather than translating one video.

Where each platform earns its place

• Meta (Instagram and Facebook). Message and lead campaigns for service businesses and retail; catalogue and remarketing for products; reach campaigns for openings and seasonal pushes.
• Google Search. The highest-intent traffic there is — someone typing "car hire Kyrenia" or "dentist Nicosia" is further along than anyone discovering you on Instagram.
• Google Maps. Essential for anywhere depending on physical footfall.
• YouTube. Cost-effective reach once you have an ad film worth running.

Budget and fee are separate

Ad budget is paid directly to Meta or Google and goes entirely to the platform; our management fee is separate. We would rather find one campaign that works and put weight behind it than spread a small budget across four platforms. The right starting budget depends on your sector, target region and competition — we will give you a realistic figure after understanding the business.

Creative decides the result

The same budget can produce double the result with a better video. That is why we do not separate media buying from production: photo and video and design come from the same team. And whatever the ad promises, the website it leads to has to deliver — a slow page wastes the whole budget.